I have to say, that if I weren't a writer, I'd be pissed at McMillan for wanting to jack up the prices. If I were purely a reader, I'd want the cheapest books available, because that's how it would benefit me most as a consumer. I see both sides of the aisle here. It sounds selfish, but what other interest does a reader have in this? Nothing, except that a reader needs books to consume and wants books at the cheapest available prices.
You could argue that a reader should error on the side of the writer/author, but really, do you think James Patterson's fans care how much his books sell for, when he's already a gazillionaire? They just want books, and want them reasonably priced. The question remains: How much is an e-book really worth? Hardcovers have always been pricey, while paperbacks remain relatively cheap. So, how much is an e-book worth? Hard to gague.
Honestly, $12.99-14.99 (proposed e-book pricing from McMillan) for a new release is a helluva lot better than $26.99 (15.99 for young adult/middle grade) for a hardcover in the bookstore. It's only $4.99 more than the current average of $9.99 for an e-book currently on Amazon. I wonder what the price range will be for young adult/middle grade books. And will picture books ever be part of e-book publishing? Here's what I "picture" soon:
Picture books will be sold in e-book format, with animated images that come to life on the screen.
A moving picture book. Can you imagine? That would be cool. You still need the words, and that's what matters most to us (writers).
Perhaps there will be an influx of library-goers after all this.